I've spent over 13 years learning what separates a strong location from a costly one. It started in college, where I discovered a discipline that paired rigorous analysis with real consequence and I never looked back. I earned my undergraduate and graduate degrees in Geography and Location Analysis at UNC Charlotte, writing my graduate thesis on sales cannibalization: how a single real estate decision ripples across an entire business.

That foundation has grown into deep experience comparing trade areas, assessing competitive impact, modernizing analytics, and advising leadership on portfolio strategy, backed by Lean Six Sigma Green Belt and Black Belt certifications earned turning complex data into defensible strategy.

After more than a decade working primarily with large organizations, I founded Localis Consulting Group to bring that same expertise to the businesses that need it most: small and medium operators, franchisees, and local owners facing major decisions without the resources the largest companies take for granted.

Too many good businesses land in the wrong location, rarely because the idea was the problem, but because the process never gave them an honest look at the trade-offs. My role is to bring clarity to that decision: honest guidance, sound reasoning, and analysis that holds up under scrutiny, without the overhead of a larger firm.